Shop Express is a minimarket and fast-food chain company with three locations in the city of Bogotá. La Floresta, Pasadena, and Colina neighborhoods.
The construction of the logo starts from its name, being effective, fast, immediate to supply the needs of the customers without leaving aside the quality that characterizes this chain.
The typography implemented in the logo plays an essential role to lead the customer in the promptness of the service.
I had the opportunity to work in important pieces for this company such as the image of the pizza box, pizza holder, hamburger bags, and fast food delivery packaging (the main source of income). Digital pieces are also being worked on for the social network Instagram.
PROJECT
DATE
SEBASTIÁN GUTIÉRREZ E.
PROFESSIONAL GRAPHIC DESIGNER
Universidad Jorge Tadeo Lozano (Colombia)
MASTER DEGREE ON
MARKETING & DIGITAL ADVERTISING
Universidad de Nebrija (Spain)