During my work process at the advertising agency People Marketing, I had the chance to work for the Lenovo Group company. The need raised by Lenovo was to propose different Key Visuals for different Summits held in different parts of the world for training, coexistence, and recreation for the employees of the company.

Lenovo Land 2019 focused on the most creative, colorful, and figurative aspect of the brand. A characteristic aspect of Lenovo is the wide variety of colors in which its logo can be presented, as well as the freedom in its images in its advertising guidelines.

Lenovo Cosmo Summit 2019 is approached from the theme of outer space with an emphasis on the cosmos as the infinity of ideas and solutions that Lenovo can offer its customers.

Lenovo «Contra Viento y Marea» refers to the pirate theme resembling the location of the event, the Caribbean, and the charisma of its people who always have a bright smile on their faces no matter the obstacles or difficulties they face.