Infiniti is the luxury vehicle division of the Japanese automaker Nissan. The marketing network for Infiniti-branded vehicles included dealers in over 50 countries in the 2010s. The main markets are North America, China, and Middle East.
These pieces were developed as banners for different digital media such as laptops, cell phones and tablets, including large format screens. Emphasis is placed on the elegance and exclusivity of the brand through the black color and the thin but well distributed fonts in this space. The images refer to the glamor and prestige that INFINITI gives its users and the comfortable lifestyle that it encompasses.
PROJECT
INFINITI QX60 ADVERTISEMENT
CLIENT
INFINITI (NISSAN)
DATE
2022
DESIGNER
SEBASTIÁN GUTIÉRREZ E.
PROFESSIONAL GRAPHIC DESIGNER Universidad Jorge Tadeo Lozano (Colombia)
MASTER DEGREE ON MARKETING & DIGITAL ADVERTISING Universidad de Nebrija (Spain)