The new brand 4-72 was born from the National Postal Service, the company that assumed the functions of Adpostal since 2006. The strange name of the brand corresponds to the coordinates of central Colombia: latitude 4 degrees north, longitude 72 degrees west.
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I had the opportunity to work at 4-72 for over a year and a half and here I was able to work in the area of editorial design, digital design, branding in administrative offices, guidelines in social networks, and internal communication.
With the companionship of my coworkers, we were able to develop the brand’s portfolio brochure, made to display the different services offered by the company, both nationally and internationally.
Another aspect that was emphasized, was the editorial publications, mainly in magazines, where it was sought to highlight the benefits that the brand gives above its competition, providing a professional, neat, colorful image and covering all the social stratification of the country.
In digital aspects, various digital pieces were developed for social networks such as Facebook, Instagram, and LinkedIn. Also, the Virtual Locker application was developed, a tool that facilitates online purchases to be received at different points around the city in lockers arranged by the company.
PROJECT
4-72
4-72 CORREOS POSTALES
DATE
2016 – 2018
SEBASTIÁN GUTIÉRREZ E.
PROFESSIONAL GRAPHIC DESIGNER
Universidad Jorge Tadeo Lozano (Colombia)
MASTER DEGREE ON
MARKETING & DIGITAL ADVERTISING
Universidad de Nebrija (Spain)