Carnaval Barranquilla
Klim
Abbott
ARA
ADN
Freezecake
Hidrinco

CARNAVAL DE BARRANQUILLA
Key Visual proposed for Caracol Televisión to cover the traditional Barranquilla Carnival. The colors and joy that characterize the Atlantic area of ​​the country with traditional elements such as the marimonda, musical instruments such as the Tambora, reed flute and guasá, and the festival of strips and confetti, as well as the distinctive animals, are taken as bases for the project.

LA HORA GANADORA KLIM
The Key Visual proposed for this activity starts from the Klim Milk logo, providing elements that refer to the mechanism of a watch. The activity consisted of a Klim Milk troop that visits different supermarkets in the country, calling customers to participate for one hour in different trivia activities and obstacle courses to obtain Klim products and discounts on Nestlé products.

LA MOÑONA ABBOTT
Key Visual proposed for internal bowling tournament between Abbott company employees in Colombia.

EL CLUB DE VECINOS ARA
Membership for VIP clients of the ARA supermarket chain. Logo implemented in cards, offering discounts on the products offered by the chain.

ADN EN ROCK AL PARQUE
Activities carried out by the ADN newspaper in stands at the Rock al Parque festival. The School of Rock consisted of answering questions about emblematic bands of this genre in exchange for prizes such as caps, shirts, glasses, and mugs.

Jumping to Fame was a Key Visual proposed for an activity in which the participant jumped from a platform 4 meters high to an inflatable mattress with a printed crowd, and thus have the feeling of being a rock star jumping to the fame.

HIDRINCO
Colombian company that fully provides the services of Design, Auditing, Consulting, and Installation of Hydraulic, Sanitary, and Fire Protection Networks.

10th-anniversary commemorative logo.

FREEZECAKE

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Freezecake was born from the entrepreneurship of a Bogota couple passionate about frozen desserts. Its logo starts from the top view of a ponqué (iconic dessert and favorite in general culture) with a cut slice ready to be served. Elegant and minimalist image of top quality products.

PROCAM
Logo proposed for the land transportation company Procam. Emphasis is placed on the company’s extensive, strong, and reliable fleet of trucks.

ALKIDELIA
Logo developed for the Bogota indie rock band Alkidelia.

PROJECT

IDENTIFICADORES VISUALES

CLIENT

DIVERSE

DATE

2018 – 2020

DESIGNER

SEBASTIÁN GUTIÉRREZ E.

PROFESSIONAL GRAPHIC DESIGNER
Universidad Jorge Tadeo Lozano (Colombia)

MASTER DEGREE ON
MARKETING & DIGITAL ADVERTISING
Universidad de Nebrija (Spain)